You are here: Home - smart as hell - The Four Slices of Evaluation

The Four Slices of Evaluation

Posted by on February 4th, 2013 with 0 Comments

We are all being evaluated. And we are all evaluators.
But how do we evaluate? By making two choices.

Will I evaluate qualitatively or quantitatively? 

Sometimes we evaluate ‘qualitatively’, by using words:

  • She’s a lousy artist.
  • They’re a funny group of people.
  • What a smooth talker.
  • It’s a very innovative company.
  • Her daughter is smart.
  • The cinematography is excellent.

Evaluating qualitatively can be difficult and controversial.
Think about how you and your friends disagree over music, movies, and food.

It gets even harder with talent.

Other times we evaluate ‘quantitatively’, by using numbers:

  • He got a 90 on his test.
  • He’s a billionaire.
  • It’s the number one movie in America.
  • She recorded two gold records.

Once we decide if we will evaluate qualitatively or quantitatively, we have a second decision to make.

Will I evaluate the output or the competencies that went into the output?

Sometimes, we will choose to evaluate output: A movie, a painting, a car, or a singing performance as a ‘whole’:

  • It’s a good movie.
  • Monet is a great artist.
  • He is handsome.
  • She sold 2 million records.

Or we can evaluate the competencies that created the output:

  • The script was inventive, but the acting was ham-fisted.
  • Monet’s use of color was ground-breaking.
  • The figure skater’s double-axel is extraordinary.
  • Stanfords student-to-teacher ratio is world-class.
Competencies allow us to ‘dig-deeper’ than output, but they also take more time.

From these two decisions – qualitative vs. quantitative and output vs. competencies – we can create The Four Slices of Evaluation, as seen in this example:

  • Intuition: The qualitative evaluation of output (Stanford is a great college)
  • Deliberation: The qualitative evaluation of competencies (It has excellent standard for faculty)
  • Rubrics: The quantitative evaluation of competencies (It scored well on Business Week’s ‘Best Business School’ Scorecard)
  • Metrics: The quantitative evaluation of output (Graduates earn 30% higher salaries)

On my drive into work, I typically use intuition to say, “The weather is good”.
I use metrics to say, “My gas tank is ¾ full” or “I’m driving 45 miles an hour”.
I might use intuition to say, “That driver sure uses his brakes a lot”.
I’m unlikely to use a rubric while driving – although I might use one from an auto magazine to make my decision about purchasing a car.

SMART as Hell Exercise:

  1. Identify an evaluation you gave or received recently. 
  2. Identify which of the Four Slices of Evaluation yours fell into?
  3. Reflect – would a different slice have provided a different result?

Share your findings below.



Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter

About SMART as Hell

We are global experts on writing and executing SMART goals in competitive environments, with a mission to help you "Change Your World One Goal at a Time".

SMART as Hell provides products, coaching, and training programs for individuals, teams, coaches, and facilitators.

Download the SMART as Hell 2014 catalog

SMART as Hell TV

Photo Jolts! A Christmas Carol

Twitter Feed

Follow Us!